This is a digital marketing concept wherein advertisers pay a certain fee to search engines, such as Google, each time one of their ads is clicked; thus, the term pay-per-click or PPC for short.
WHAT IS PAY PER CLICK OR PPC?
Search results on Google, Bing and others are a mixture of natural and paid results. Pay per click ads is a way of buying visitors to your site instead of waiting for them to visit your website naturally which could take a very long time considering the substantial amount of websites available on the internet.
A good thing about this is that you pay, example Google, only when someone clicks on your advertisement.
WHY INVEST IN PPC?
PPC is an effective tool in bringing in website traffic to your site which could potentially be converted to sales on your end. Our team can help you in crafting a strategic pay-per-click campaign which will not only help your business ranking on Google, in fact, this can result in bringing more relevant traffic to your website.
Our ppc service will:
Help you in BIDDING on the right keywords:
If your website is being visited by people who aren’t interested in your products or services then they will not return or buy anything from your website which means that your website is getting irrelevant traffic. Thus, we help you in bidding on the right keywords which can bring the best results to your website.
Help you in REFINING your landing pages:
By crafting better content, we make sure that your traffic lands on different pages of your website and not on the same page again and again.
Help you in CUTTING DOWN some costly keywords:
We help you in choosing the right strategy. So, part of our strategy is to help you in cutting down those keywords which aren’t producing results for you and are costing you fortunes.
Help you in EXPANDING:
In order to keep your website in competition, we make sure that we keep on bringing different sorts of campaigns which can help in your business growth and consistency.
How does PPC work?
Several things go into creating a captivating pay-per-click campaign. Vital to this task is the selection process involve in finding the correct keywords that serve as your trigger in bring across your advertisement at the top of the search engine list. Aside from that, the task also includes organizing your keywords into systematic campaigns and ad groups and arranging per-per-click landing pages that could enhance your conversion goals.
Search engines, like Google, provide incentives to advertisers, such as you, if you are able to generate significant and relatable pay-per-click promotions. The cost of ad clicks will be discounted if Google find your promotion and landing page content helpful and substantial to the user, thereby resulting to increase profit for your business.
In addition to this, as the web traffic escalate in your website the exponential growth in your business will likewise be felt.
“How exactly does this work?” you might wonder.
Google has an ad platform known as Google Ads that allow business to post ads that will appear on its search engine. The PPC advertising is the most effective and widely used advertising system in the world. It operates on a pay-per-click model wherein advertisers bid on keywords and for every click on their advertisement, Google gets paid. This is how the system works ---
Step 1: A query is made – users type in the search engine topic they want some information on
Step 2: Google browse through its database of advertisers –search is made base on the relevance of the topic inquired in relation to the keywords in the Google Ads pool.
Step 3: Google determines the frontrunner –this will be based on advertiser’s Ad rank, which is determined by your CPC (cost per click) bid and quality score. CPC bid is the amount you are willing to pay for the advertisement. Quality score, on the other hand, the rating given to you base on the value of your click-through rate, relevance of keyword and quality of your landing page.
Vital question to ask is, “How can I make sure that my pay-per-click advertising campaign is on top of the search engine list?”
One important factor you must delve into is creating relevant keywords that could put you on the high ranking list of advertisers. It must be pointed out that the keywords you generate must be relatable to the queries, otherwise, you will be wasting your resources not to mention the expenses you will incur for those clicks from users that has no interest in what your business has to offer.
Secondly, you have to make sure that your landing page has quality content that is clearly defined with a call to action telling users exactly how to proceed. This is essential because this could make or break potential revenue for your business.
Lastly, you have to work on your quality score as this will give you more ad clicks at a relatively lower cost.
