Establishing a digital marketing strategy is important to any business as it allows you to be found by users on the web searching for your product or service. Search Engine Optimization is one such strategy if utilised well, will bring in relevant traffic to a website for years to come.
WHAT IS SEO?
SEO is simply a process of expertly using strategies to effectively allow a website to gain traffic and sales leads through “free”, “natural”, “organic” or “editorial” search results on search engines such as Google, Bing and Yahoo. A few things such as page speed, accurate placement of keywords on a page impacts how well a website ranks in search engines. The listings of web pages, video content or other local listings will be posted and ranked according to what the search engine determines to be relevant to the user.
Research has shown that around ninety-five percent (95%) of clicks performed on websites have appeared on the first page of Google or Bing search engine listings. Moreover, studies have proven that the higher your website appear on the search results, the more web traffic you can obtain for your website as well as an increased in your click through rate (CTR).
The main objective of SEO is to make sure that a website or webpage is accessible to the user; that it contains keywords that accurately match the word or phrase typed by the user; and can provide useful and substantially significant content relevant to the user’s query in the search engine.
DO I NEED TO HIRE A SEO SPECIALIST?
Search engines, such as Google, have a competent team of evaluators that assess the quality of search result that will be encoded in their algorithm. They have guidelines that determine and classify whether a content or website is of high or low quality as they provide incentives to websites with credible and good quality contents.
To make sure that your content is relevant, our SEO experts can help you with the following key ingredients:
- Keyword research – although this is an exhaustive task, the impact it will generate, however, if you put in effort in analyzing them can post huge advantage for your website traffic.In addition, by careful research for the ideal set of keywords applicable to your website you can also filter the right kind of visitors to your site who are serious potential customers.
- Link building – It signifies to search engines that your website is trustworthy and contains valuable information because of the several inbound and outbound links that are on your website. Search engines employ link analysis tools which they use as evaluators to determine the popularity and importance of a website.
- Reputation – a website with good quality content generally has a lot of links from it thereby making the website popular. This popularity is one of the factors that a search engine evaluates and gives high rankings in the search listings. For example, Google uses an algorithm known as PageRank to determine the popularity and credibility of the page.
Although there is substantial information pertaining to SEO, gaining the experience of a third-party agency, such as Website Grads,who is knowledgeable in the field of SEO, will give you and your business huge advantages.
You can fully utilize the benefits an SEO specialist can provide for your business as we have created successful SEO campaigns that are proven in the most competitive sectors using a composite of technical and creative know how. T
he precise execution of these campaigns can generate exponential growth in your business plans. Meanwhile, you can focus more on the technical aspects and workflow of your business such as your products and services.
