A beautiful, professionally built website will help your brand stand out from the crowd. We build and market your website to your potential customers.
WHAT IS WEB DESIGN?
Although it is confusing sometimes the definition of web design and web development, as it has been loosely used interchangeably, but in reality, the two have different functionalities.
Web design, in a nutshell, is the aesthetics of the website and it's ease in navigating around the website. Web development, on the other hand, sees to it that the website is functional and running efficiently. The web developer uses programming languages, such as, HTML, CSS, Javascript, PHP, etc. to create commands which translate the design files into user-friendly effective informational tool.
All of the websites we design and develop are mobile-friendly, beautiful and professionally done.
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WHY INVEST IN WEB DESIGN?
The importance of web design and web development in your business is significant if you want to attract new customers from Google and across the worldwide web, and carve a niche in your industry.
You have to make your presence felt if you want to achieve the optimum level of what your business can offer. In this global age where competition seems much tougher than how it was decades before, the need to reach your customer faster is crucial in this ball game. Not only that, you have to provide what they need at the most efficient and convenient way possible. After all, nowadays, people seek instant results and by being able to accomplish that in your website is beneficial to your business.
There are over a hundred billion searches per month performed in Google alone and being able to attract new customers from Google will have a huge impact on your business.
Design merged with digital marketing - PPC, SEO, Social Media and content marketing - will make a huge difference in attracting and engaging your customers.
What entails good web design and development?
In creating a website, you must take into consideration the visitors, hence your potential customers, ease and convenience in finding what they are searching for. There are a few key factors you must look into to maximize the benefit you get from having a decent website. These are the following:
- Responsive Web Design: This a concept used by developers to design and develop your website that will respond to your visitor’s behavior and environment according to the platform they used, its screen size and orientation. The technique contains a mix of flexible grids and layouts, images and a sensible utilization of CSS media queries.
- Navigation Menu: This is a critical aspect in you website as it provide your visitors much convenience in getting around the site and being able to access the information they are seeking with less hassle. There are several navigational tools being used around the web and the most popular and recent one is called the breadcrumb navigation. As the name suggested it is similar to the fairy tale story of Hansel and Gretel leaving breadcrumbs along their trail. This concept allows the user to jump right back to the page they have previously viewed and want to see again.
- Call to Action: A vital feature in your website since this is where you can influence your visitor can become your possible customers. You want them to take action to achieve your conversion goals. Basically, this engages your possible customer to take steps further and seal their commitment to your product and services. It should be a simple instruction that will guide them in the process and not discourage them to discontinue with the transaction because of too much hassle in making the deal.
After what you have learned about web design and development, the next thing you might ask is “How much will it cost?”
The exact figure will depend on your need and preference. However, one thing is concrete, the value you spend in creating a website versus the value you get from your investment far outweigh the cost it entails.
It is vital, therefore, to choose an expert who can translate your vision into the web and appeal to your customer’s need in order to maximize your Return On Investment (ROI) and Website Graduates can certainly do that for your business.
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